DENTAL IMPLANTMarketing Campaign
Whether you are involved in placing, restoring, or both, you can grow the dental implant part of your practice with a strategic marketing campaign
IDENTIFYYour Target Treatment
Focus on getting in front of the right audience. People who are interested in implants, comparing options, and looking for a specialist.
Objectives:
– Become a dental implant leader locally
– Get more consultations
– Treat more patients
– Continue building your dental implant brand
DESIGNThe Patient Journey
It's crucial to always keep the patient top-of-mind because these are the main consumers of your content. Consider patients from all backgrounds and situations, such as: patients transitioning from dentures-to-implants, people considering dental implants as an option, patients researching denture dental implant combinations, dental implant emergencies, and etc.
Create a campaign that patients can naturally engage with by creating content around relevant dental implant topics that matter. By shifting your focus from “selling your practice” to educating your community, people begin to recognize you as a leader in the dental implant community, an expert, and ultimately, gives people the confidence to trust you with their treatment or at least see you for a 2nd opinion.
ENGAGETreat & Repeat
Launch a content marketing strategy. Content marketing is the process of creating specific pieces of content, to build an audience. In this case, since we are building a dental implant-related audience, we want to create content that this demographic would find useful. Once you have an audience, your campaign is naturally designed to nurture people into treatment by influencing them to book consultations, reach out to the practice, or schedule an appointment.
CREATE A STRATEGYStrategy Comes First
Speak with a DMCD digital marketing strategist today to see actual examples, create a strategy, and define your target audience.
Find A Strategist